Zadig et Voltaire
Born in the midst of the fashion revolution in 1977, Zadig et Voltaire, founded by Thierry Gillier was one of the first brands to redefine the word “luxury” to mean something less intimidating and more affordable for fashion lovers. It adopted a winning formula by selling high-quality luxury and fashion products at an attractive price.
Internally, it also employs an effective business strategy that has served the company well for many years. One of the main factors this French label became the go-to brand for many fashionistas with smaller purses but true love for luxury is its ability to reinvest and reinvent itself. Despite the perplexing nomenclature, this trendy label is very well know to the fashion community and held in high esteem.
According to its founder Thierry Giller; the concept of the brand is simple. He seeks to bring fashion that is of high-quality, portable and affordable to everyone. The brands leans on a 90’s rock style, with many of its women’ wears evocative of that period. It built a solid reputation and a huge follower base that craves its vivid colors daubed on punk-style silk or cashmere attires.
The brand has a refreshing and unique portfolio of colors, and uses a lot of rose, yellow and green in its vibrant designs. The company goes to the extent of making every single item unique. You will not find products that look the same.
To the less discerning eyes, they might look similar, but discreet and small alphabets, and often unique insignias are embroidered in all of their products, so as to intentionally make them unique. This is a step very few luxury brands tread, but the obsession of the label for details and uniqueness speak volumes on how it relies more on its own ethos than be guided by demands of the fashion market.
In fact, many fans of the label connect to this tiny detail; which may be perhaps be a marketing strategy in disguise. Albeit, an effective one.
The label is also very active. It publishes no less than 6 collections a year. This is a lot compared to other competitive brands; more frugal with their collection releases.
While the price of this label still remains prohibitive for many, discounts and rebates frequently run by the company makes luxury reasonable to even more people, at least once a year. It also relies more on referrals and celebrity appearances to build its customer base than advertising, as the label is known to do little to no advertising. Despite all those unconventional methods, the company enjoys a presence is 19 different countries and still growing.
The company also produces its own fragrance line – Tome 1 for Him and Tome 1 for Her.
Within a few years, the brand created a robust portfolio of products, and today tries to penetrate other international markets more aggressively.
Being a pioneer in the concept of affordable luxury and ready-made fashion, it started a worldwide fashionista movement. The label was successfully able to adapt to changing situations, and where others fell due to bad business acumen, it rose to newer heights by knowing when to diversity its product line and presents winning collections year after year, in an almost ironically modest way.
Our store sells a freshly-received and carefully selected assortment of bags, boots and sweaters. You can buy original fashion and luxury items from this label on splashonline.eu at a fraction of the cost.